"Begun in 1990, the Blah Blah Firm has undergone several incantations to attain its present form today." Found on a website that shall remain unnamed because it's a client and I try not to piss off clients. Really, I do.
What kinds of spells do you think they used? Were they simply shape shifting or truly morphing from one form to another? All this witchcraft - how very Harry Potterish of them. This kind of word misuse drives me nuts. (It's INCARNATIONS, you idiots! INCARNATIONS!) I don't care how good these people are at what they do. If they can't bother to have someone competent proofread their website, I don't want to work with them.
(Watch - despite my use of spell check and my own proofreading, I've probably misspelled or misused several words! That would be so ironical, wouldn't it?)